Fortress Surgeon Digital Marketing, a specialist digital advertising agency, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and technique development. Lauren's concentrate on ROI and enthusiasm for discovering the essential information that transform campaigns from excellent to excellent include developing a grand range multivariate examination framework making use of fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate method for anticipating ROI before media investment.
A 25-year veteran in the health care advertising and marketing area, Tracey began her job as an agency account person for an array of pharma brands and later on spearheaded the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare room.
He leads a team of media method, media planning, media acquiring and media implementation professionals who collaboratively make sure that campaign goals are attained in order to make the most of roi and engagements. Lauren's occupation in digital and media started in the 90's, just as electronic became a practical marketing channel.
While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.