Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, patient interaction, and technique development. Lauren's concentrate on ROI and passion for finding the vital information that transform campaigns from great to wonderful consist of developing a grand scale multivariate examination framework using fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for anticipating ROI prior to media financial investment.
A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as a firm account person for a variety of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.
He leads a group of media strategy, media planning, media buying and media implementation experts that collaboratively ensure that project objectives are accomplished in order to make best use of roi and interactions. Lauren's occupation in digital and media began in the 90's, just as digital came to be a sensible advertising channel.
While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.