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He leads a team of media strategy, media preparation, media buying and media execution specialists who collaboratively make sure that campaign objectives are accomplished in order to take full advantage of roi and interactions. Lauren's career in
Fortress Surgeon Digital Marketing and media started in the 90's, just as digital came to be a feasible advertising and marketing channel.
While at Underscore, she invested three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.