Citadel, a doctor electronic advertising agency, reveals an expanded SEO solution for cosmetic surgeons, focusing on on-line presence, patient involvement, and practice development. Lauren's concentrate on ROI and passion for locating the important details that change projects from excellent to terrific include creating a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for anticipating ROI prior to media investment.
A 25-year professional in the healthcare marketing and advertising space, Tracey began her occupation as a firm account person for a range of pharma brand names and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for just how media and marketing firms should, and will, develop in the future.
While at Underscore, she spent three years teaching Online search engine
Fortress Surgeon Digital Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.