Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, reveals an expanded search engine optimization service for plastic surgeons, focusing on online presence, individual involvement, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & health brand names with all lifecycle stages: beginning with professional trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising stage, ending with license expiration and advertising sunsetting.
A 25-year expert in the healthcare marketing and advertising room, Tracey began her career as an agency account person for a selection of pharma brands and later spearheaded the advertising effort to launch a first-of-its kind website in the eyeglasses and eyecare room.
It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for exactly how media and advertising and marketing firms should, and will, evolve in the future.
While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.