Citadel, a doctor electronic marketing company, announces an expanded SEO solution for plastic surgeons, concentrating on on-line exposure, person engagement, and method growth. In her previous function as VP of Biddable Media Daga specialized in the
Fortress Surgeon Digital Marketing of health and wellness & health brands via all lifecycle phases: starting from medical trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and advertising and marketing sunsetting.
A 25-year expert in the healthcare marketing and advertising room, Tracey started her job as an agency account individual for an array of pharma brands and later spearheaded the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare area.
It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for exactly how media and marketing agencies should, and will, advance in the future.
While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.