Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, reveals a broadened search engine optimization service for plastic surgeons, focusing on on-line presence, patient engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the important information that change projects from great to wonderful consist of developing a grand range multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI prior to media investment.
A 25-year professional in the medical care advertising and marketing space, Tracey began her profession as an agency account person for a selection of pharma brand names and later on headed the advertising and marketing initiative to release a first-of-its kind website in the glasses and eyecare space.
He leads a team of media strategy, media preparation, media buying and media execution experts that collaboratively ensure that campaign objectives are attained in order to make the most of engagements and ROI. Lauren's career in digital and media started in the 90's, just as digital ended up being a feasible advertising and marketing network.
While at Underscore, she spent three years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.