Fortress Surgeon Digital Marketing, a doctor digital advertising company, introduces an increased SEO solution for plastic surgeons, focusing on on-line visibility, patient engagement, and technique development. Lauren's focus on ROI and interest for discovering the critical details that transform projects from excellent to terrific consist of developing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast approach for predicting ROI prior to media investment.
One of the important things Martin appreciates most regarding his function is the chance to study and understand the subtleties of both recognized and brand-new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.
It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, advance in the future.
While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.