Fortress Surgeon Digital Marketing, a specialist digital marketing firm, introduces a broadened search engine optimization service for plastic surgeons, concentrating on online visibility, individual involvement, and method growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & wellness brand names via all lifecycle phases: starting from professional test employment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.
A 25-year veteran in the medical care advertising and marketing space, Tracey began her job as a firm account person for an array of pharma brand names and later on led the advertising and marketing initiative to release a first-of-its kind portal in the glasses and eyecare space.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.