Citadel, a doctor
Fortress Surgeon Digital Marketing advertising firm, introduces an expanded SEO solution for plastic surgeons, concentrating on on-line visibility, patient interaction, and method growth. Lauren's focus on ROI and interest for finding the critical details that transform projects from good to terrific include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for predicting ROI before media financial investment.
A 25-year professional in the health care marketing and advertising room, Tracey began her career as an agency account individual for an array of pharma brands and later pioneered the advertising effort to launch a first-of-its kind site in the eyewear and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for exactly how media and marketing agencies should, and will, progress in the future.
Steph has more than two decades of pharma & life scientific researches agency experience, with the majority of her job focused on launching new products in new and existing classifications ranging from diabetes to rare disease. Submit an evaluation to help others locate advised advertising and marketing firms.