"We're doing a free to play game, with essentially loot boxes, after we were bought by EA, and it's not Titanfall 3. It's the perfect recipe for a marketing plan to go awry, so why have that - let's just ship the game and let players pl
"Our studio is comprised of a diverse group of people, the player base of battle royale is comprised of a diverse group. Having a diverse cast is super important. You want everyone to have someone they can connect
While the battle royale genre remains one of the most lucrative in gaming and is definitely a factor in Apex Legends ' success , it would be unwise to discount the game's popularity too much because of that fact. Few games catch on this fast with the gaming community, which is often quick to dismiss new entries into a genre as clones or knock-offs of existing titles. The last game that shook things up this much and this fast was probably Blizzard's Overwatch , a game that Apex Legends borrows a few design choices from. If Apex Legends continues to grow at the rate it is, however, it likely means brand new territory for the video game industry and a blueprint that other studios will be scrambling to mimic in the coming months and ye
Apex Legends _ shares a few similarities with _Fortnite , but in terms of player growth, it's already surpassing Epic Games' juggernaut battle royale title, at least in terms of how they launched. Apex Legends is, according to early analysis, on pace to outgrow Fortnite at a rate that would be extraordinarily quick, even for a genre that has been explosive in its popular
In an interview with Eurogamer , Respawn lead producer Drew McCoy was refreshingly open about how players ended up with Apex Legends instead of Titanfall 3 . Matter-of-factly, he acknowledges the perceived oversaturation of the battle royale genre and confirms that Titanfall 3 is not currently in development. Learning from the PR disaster Blizzard brought upon itself by announcing Diablo Immortal for mobile when fans were expecting Diablo 4 , McCoy says that the surprise release of Apex Legends was a carefully calculated bid to " let the game speak for itself ." And it seems to have paid off spectacularly, with the game's sudden launch stirring an overwhelmingly optimistic response from critics and gamers alike. Almost forlornly, McCoy admits that he and the rest of Respawn were very aware of the kind of game they were working on and the logically negative conclusions that players would draw if given too long to judge the game prior to release, say
On top of the game's racial diversity, two of the Legends have been confirmed as LGBTQ characters. The first is Gibraltar, who is a tank-like character with heavily defensive abilities. In his official biography on EA’s website his backstory talks about "when he and his boyfriend stole his father’s motorcycle", highlighting his sexuality in a way which is relevant to his backgro
The information on Fortnite pertains to when it went free-to-play and battle royale as well, so it's not as though Apex Legends is being given a head start by including the brief period that saw Fortnite remain relatively obscure. Fortnite also launched into PUBG , so the argument that Apex Legends is capitalizing on a market that's more fertile isn't a completely sound one. That being Apexarenaelite said, however, there's certainly more people invested in the genre than there used to be, so Apex Legends ' numbers might be what to expect from great battle royale titles in the future. The game still has a long ways to go when it comes to concurrent players as well, as Apex Legends recently surpassed 2 million - Fortnite hit over 8 million concurrent players late last y
One of the things currently being praised is the diversity within the character roster. While there is always an argument for more representation, the range of characters Respawn has created is fantastic to see. They have managed with just eight characters to represent a significant amount of people who rarely get to see themselves reflected in a g
To promote the game, publisher Electronic Arts is going the influencer route, having invited and paid streamers and YouTubers to a secret LA event last week to play the game. Tonight, those attendees all posted sponsored tweets in unison, sharing excitement that they can discuss the game tomorrow after Respawn's presentation. All of these tweets, paid for by EA, were hashtagged as an #Ad so take that for what you will. This is marketing, not personal opini
First unveiled over the weekend by YouTuber TheQuartering , and then further confirmed by multiple media outlets and our own sources, Apex Legends is a free-to-play battle royale shooter described as a Titanfall spinoff of sorts, sans the actual Titans. Details on gameplay features are not yet official, but the full reveal comes tomorrow morning, Monday, February 4th at 8am PST on Twitch according to the newly launched Apex Legends Twitter accou