Once your landing page goes live with a supporting Facebook ad campaign it’s crucial to rapidly detect faults or inefficiencies. The first step is to assess loading performance. Use tools like GTmetrix to see if your page takes over 3s to load. Pages that load slowly drive users away, especially on smartphones where most Facebook traffic comes from.
Next, ensure your Facebook pixel is transmitting data. Go to Facebook’s Events Manager and validate pixel events are being recorded. Look for key events like PageView—if you don’t see any events appearing, your pixel script is absent, repeated, or wrongly embedded. Double-check the code in your page’s header or install the Meta Pixel Helper extension to troubleshoot the issue.
Audit your destination URL path. Make sure the the destination URL you set points directly to the correct landing page and isn’t redirecting through multiple URLs. Redirect chains increase page latency and disrupt pixel data. Also confirm that the URL isn’t blocked by robots.txt or references a non-target canonical destination.
Review the messaging alignment. Match the ad’s primary message with the page’s value proposition with what’s visible to visitors. If they don’t match, visitors will abandon the page instantly. Even subtle inconsistencies in pricing can lower your ROI.
Validate all interactive elements. Click every CTA button and buy google ads accounts complete a sample form. Ensure there are no console crashes, unresponsive reCAPTCHAs, or non-functional input fields. Use browser developer tools to check the console for errors after clicking buttons.
Test on mobile devices. View your landing page on multiple screen sizes or enable responsive design mode. Interactive elements need adequate touch targets, font sizes must be mobile-optimized, and no need to pinch-zoom to read.
Finally, review your analytics. Look at exit rate, dwell time, and lead generation rate in Hotjar or third-party dashboard. A abandonment rate higher than 70% with short session duration often signals a mismatch in audience targeting or weak UX architecture.
If metrics appear normal but sales are underperforming, revisit your audience targeting on Facebook. Sometimes the issue isn’t the page—it’s the mismatched user profile. Update audience segments, purchase intent, or custom audiences based on first 24–48 hours of data.
Move quickly. The critical launch window after launch are essential. The faster you resolve problems, the more budget you preserve on non-converting visitors. Use a landing page validation template and test everything before you go live next time.