Over the past few weeks I’ve spent a frankly irresponsible amount of time on my 3DS, a great deal of it with A Link Between Worlds . But when I wasn’t busy rescuing princesses from other princesses (or, uh, doing actual work for the site) I was delving into Bravely Default . Not just the full game, but the demo. Most of us have, at one point or another, obsessively played a demo for a game that had us hyped, but what may surprise you is that I’ve sunk over 10 hours into a single playthrough of this one. Any way you slice it, that’s a lot of content for free software. Well, I say "any way," but it comes pre-sliced, vertically.
I’m not going to argue that every game should sell itself vertical slice demos. There’s obviously a lot of cost involved in giving away a standalone product, and not every game lends itself to this sort of distillation. However, both Dead Rising and The Stanley Parable went the extra mile with their demos and garnered excellent sales. The same seems to be holding true of Bravely Default. Developers capable of building a short standalone scenario should definitely consider it when it comes time to market their games.
What do I mean by that? In game development terms, a "vertical slice," is a gameplay segment of finished or near-finished quality that showcases all the planned features of a game to potential investors. At the start of a project, these are a massive sink for time and effort, since they essentially involve doing all the hard parts of finishing a game to complete one 10-minute section. Generally, they’re seen as a bad practice. However, toward the end of development, it’s a lot easier to pull assets together for a vertical slice. Of course, if you’re shopping your game around to publishers at that stage, you’re probably in a lot of trouble, but a standalone "vertical slice" can also serve as a strong alternative to a traditional demo.
Sometimes, though, developers go the extra mile and build a vertical slice to demonstrate their game. This is a lot of work – even re-using assets from the game, you’re looking at many hours of scripting and scenario design – but the payoff speaks for itself. Bravely Default’s demo is essentially its own mini-RPG, with three dungeons to conquer, five bosses to fight, and a whole bunch of enjoyable grinding to do in the interim. It has condensed versions of the streetpass and job mechanics from the main game that allow you to familiarize yourself and get to the fun quickly. The demo may take all of its assets from the main game, but it uses them to craft an experience entirely distinct from it. In doing so, it gets straight to the essence of what makes the full game fun. What’s more, if you master the demo, you get rewards to help you out in the early game, as well as a head start on streetpasses.
Capcom took a similar approach in 2010 with Dead Rising 2: Case Zero, although that was turned from a demo into a 10 dollar downloadable title. Set in a small town entirely separate from fortune city, it still offered a streamlined version of the core Dead Rising experience – a sandbox packed with improvised weapons, hundreds of zombies, and scattered survivors to save within a set time limit. Players got a cheap taste of the full game without spoiling anything, and their stats carried over to reward the investment of their time and money. It’s impossible to say exactly how Case Zero impacted Dead Rising 2 in terms of sales, but I can testify that it’s what sold me on buying the full game.
Telltale Games has a way of making games based off of characters or stories that already have impressive stories and making them better. With Minecraft: Story Mode, however, they managed to create an entire universe and mojang snapshot feedback story based off of a game that didn't necessarily have either of those. We've seen our hero, who is meant to play the role of your average Minecraft player, traverse the overworld with his friends, each who represent different types of players, in order to meet his favorite band of heroes. Of course, not everything goes as planned as chaos ensues and Jessie and his friends are put in a position as the only ones capable of saving the world from the Wither Storm. This episode, though, is much after those events with Jessie being in charge of the new Order of the Stone, fighting monsters and searching dungeons for loot. They've become what the old Order used to be and are loved by the common folks but hated by other adventurers who do the same thing but aren't as well known as them.
Witches show up in the strangest of places, too, with some of them popping up in caves. Players can recognize them in the darkness thanks to their cackle, but those who are unprepared to fight against a Witch will soon find themselves respawning at their b
Certainly, this lends itself to some games better than others. It won't work with any sort of scripted, linear action game, but it's not much trouble to take a chunk of an RPG or Sandbox world, string together a bare-bones quest line, and set players loose. This allows for demos of the caliber you see with emergent games, where it's much easier to take a chunk of gameplay and give it away - Civ V's Demo let you play with a few civilizations on small maps, for instance, while Killer Instinct gives players one free character as a taste. I'm all for anything that allows single-player, structured games to be more competitive, especially when it provides a workable alternative to awful early-access crap.
