Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, announces a broadened SEO solution for cosmetic surgeons, concentrating on on-line exposure, client involvement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the marketing of health & wellness brands with all lifecycle phases: starting from scientific test employment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and marketing sunsetting.
A 25-year expert in the health care advertising and marketing area, Tracey began her occupation as a firm account person for an array of pharma brand names and later on headed the marketing initiative to release a first-of-its kind website in the glasses and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for just how media and marketing companies should, and will, develop in the future.
While at Underscore, she spent three years showing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.