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Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, reveals an expanded SEO solution for cosmetic surgeons, concentrating on online visibility, client involvement, and practice growth. Lauren's focus on ROI and interest for finding the important details that transform projects from excellent to excellent consist of establishing a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising room, Tracey started her job as a company account individual for a selection of pharma brand names and later on pioneered the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media approach, media planning, media buying and media execution professionals who collaboratively guarantee that campaign objectives are achieved in order to optimize roi and engagements. Lauren's career in digital and media began in the 90's, equally as digital came to be a viable marketing network.


While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.