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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online presence, patient engagement, and practice development. Lauren's focus on ROI and enthusiasm for locating the crucial details that change campaigns from great to terrific consist of establishing a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a company account person for a variety of pharma brands and later on spearheaded the advertising and marketing initiative to release a first-of-its kind site in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for how media and marketing firms should, and will, advance in the future.


Steph has more than 20 years of pharma & life sciences company experience, with the majority of her profession focused on releasing new products in brand-new and existing categories ranging from diabetic issues to rare illness. Submit a review to assist others find advised advertising and marketing companies.