Fortress Surgeon Digital Marketing, a surgeon electronic marketing agency, reveals a broadened search engine optimization service for plastic surgeons, focusing on online presence, person involvement, and method development. Lauren's concentrate on ROI and passion for finding the crucial information that transform campaigns from great to wonderful consist of establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI prior to media financial investment.
A 25-year professional in the health care advertising and marketing space, Tracey started her occupation as a firm account person for an array of pharma brands and later on led the advertising and marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare space.
It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for exactly how media and advertising companies should, and will, develop in the future.
While at Underscore, she invested 3 years showing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.