Fortress Surgeon Digital Marketing, a doctor electronic advertising company, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online exposure, patient interaction, and technique growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brands with all lifecycle stages: beginning with clinical trial employment campaigns, with the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising and marketing sunsetting.
A 25-year veteran in the healthcare advertising and marketing room, Tracey started her career as a company account individual for a variety of pharma brand names and later on led the advertising and marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare space.
It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the version for how media and marketing companies should, and will, evolve in the future.
While at Underscore, she invested three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.