Fortress Surgeon Digital Marketing, a surgeon digital marketing agency, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line visibility, person interaction, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands through all lifecycle stages: beginning with scientific trial employment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiration and advertising and marketing sunsetting.
A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as a firm account individual for a range of pharma brands and later spearheaded the advertising and marketing initiative to release a first-of-its kind website in the eyewear and eyecare space.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and marketing companies should, and will, develop in the future.
While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.