When choosing the right cardstock weight for your business cards it's important to consider both durability and psychological impact. Business cards are often the initial tangible encounter you make, so the weight and feel of the card can strongly shape how others view your brand sophistication and آداک پرینت care.
Standard business cards are typically printed on 14 pt to 16 pt cardstock which offers a ideal mix of resilience and economic efficiency. This thickness is firm enough to remain flat in purses and card slots, yet still thin enough to fit comfortably in standard cardholders and scanners.
If you want to make a stronger impression consider going thicker. Cards in the 18 pt to 24 pt range feel more luxurious and weighty. These are often chosen by designers, artists, and innovators, high-end boutiques and premium services, or those who want their card to stand out. The added thickness signals sophistication and trust, and the physical sensation can leave a deep impression.
Thicker stocks can cause compatibility issues with common storage and printing devices, so consider how and where your recipients will store them.
On the flip side, thinner cards under 14 pt may feel inexpensive and disposable, which can negatively affect perceived credibility. While they are more affordable and eco-friendly due to less material usage, they are easily damaged in transit, especially in fast-paced social settings.
The best cardstock weight varies based on your sector, financial constraints, and brand goals. For typical corporate clients, it’s the gold standard. If you're aiming for elevated branding and recall, upgrading to premium stock pays dividends. Never skip physical samples before bulk printing to experience the texture firsthand and verify it reflects your brand’s voice.
